BYOD - The Next Big Thing in Recruiting? Examining the Determinants of BYOD Service Adoption Behavior from the Perspective of Future Employees

Bring Your Own Device (BYOD) enables employees to use their privately-owned devices for business purposes. There is an ongoing debate on the costs, benefits and potential threats of this concept amongst practitioners. Surprisingly, employees and their expectations and attitudes towards BYOD are rarely part of these discussions. Contributing to this research area, this study answers questions on the determinants of BYOD adoption and acceptance behavior. For that purpose, the UTAUT model was adapted and extended. Quantitative data was collected from students of business and engineering majors in Germany. Performance expectancy was found to be the strongest determinant of behavioral intention to use BYOD services. However, 'perceived threats' –a newly introduced construct– also showed to have a significant explanatory value. Additionally, the significant impact of behavioral intention to use a BYOD service on employer attractiveness indicates that the offering of BYOD can indeed be a powerful measure to recruit future employees.